So, who is Doe Deere?
-Only one of the most successful young women at the turn of this century able to commit a crime and get away with it! Introducing “Lime Crime,” a line of vegan cosmetics hatched from the secret chambers of Doe Deere’s vastly creative mastermind. This female phenomenon is guilty of being in love with two things: fairy tales and makeup! She would certainly be shamefaced if deeply colorful, magically inspiring, and cruelty-free products (in shades of pinks, purples, and greens) could be outlawed.
This Russian native is the beauty world’s “Unicorn Queen” of colors, attracting Generation Z consumers like little leprechauns with her fanciful eye-shadow palettes, loose pigments, and whimsically colored nail polish which glimmer and flash as if they were coveted pieces gold found in the pot at the end of Lime Crime’s rainbow.
Growing up in New York City, Doe Deere started her creative endeavor in 2004 after attending the Fashion Institute of Technology in New York City. There she had an epiphany and dropped out, realizing she was still in an experimental phase and had not yet discovered her niche. However, ever since she got into makeup in 2008, she’s never looked back. Deere’s Lime Crime lineup then evolved from her earlier days of online product giveaways and Vlog-style beauty tutorials to currently holding a solid fan base of 3 million followers on Instagram.
Lime Crime’s primary goal is to make people feel happy in their own skin. Doe Deere is motivated by her incredible desire to stimulate and transform people as if a magical fairy just waved a wand over their heads! She fully embraces the feelings that come from new impressions based on different fantasies and interesting mythical creatures. -Not surprisingly, she chose a unicorn to be the Lime Crime mascot. Her latest color palette collection, aptly named Alchemy, was inspired by envisioning swirling potions in shades of burning coppers, vivid purples, and intoxicating greens, all of which brought Alchemy to life.
Today the trendsetter works from sunshiny Los Angeles, California and dedicates herself to creating cruelty-free and vegan cosmetics. This allows her to generously give to her favorite charities for animal-rescue operations, women, and children. Currently, Lime Crime supports a myriad of charities like Girls Inc., HOLA for kids in LA, Sanctuary For Families, the Bideawee animal shelter, Adopt NY and the Red Cross. Clearly, Doe Deere has a heart like the pot o’ gold she created at the end of her Lime Crime rainbow.
Visit https://limecrime.com to learn more.