Fabletics – Taking on Amazon

Kate Hudson is the owner of Fabletics, a fitness apparel company that operates on a monthly membership structure. When you subscribe as a VIP Member, the first outfit you purchase will cost only $25, and you will also receive discounted prices on other items.

 

Getting Started With Fabletics

 

First-time users are encouraged to take a short quiz on lifestyles. The questions are geared towards assisting stylists to help you pick various items depending on your taste. You can select your item preferred every month and complete the purchase. However, you can also skip this when you do not feel like buying anything that month. Signing up on their website is free, and so it is easy to get started.

 

Fabletics Taking on Amazon

 

One of the largest e-commerce platforms in the fashion niche is Amazon and controls 20%, making it a daunting task for new entrants to penetrate. Kate Hudson has achieved a business growth of $250 million in three years. Her company has established a large online customer base a subscription method and selling directly to their clients. The convenience of online shopping and the membership plan is reliable and unique.

 

In the past several high-quality brands were expensive. For a start-up penetrate the cut-throat competition market and harsh economic times, it has to invent a unique strategy. A brand should look into are customer experience, fashionable design, and brand recognition among others so that they can cater for the current clients.

 

Fabletics has used the following strategies to be successful

 

Reverse showrooming

 

Fabletics could have used the pop-up store method, but their approach allows then to create relationships, be reliable on and get to know the local markets better through events. Due to this almost half of the people that walk through the door are already members and others signup in the store. When a client tries on a piece of clothing, it goes into their online shopping cart.

 

Online data is vital

 

Fabletics uses local online data about preferences and will only stock items that are likely to appeal to them as trends and tastes change. Stores are stocked based on various inputs including membership preferences for local members, social media sentiment, store heat-mapping data and real-time sales activity.

 

Focus on culture, accessibility, and clients

 

The company is rapidly growing and has plans of expanding to various locations and opening more stores other than Hawaii, California, Florida, and Illinois. Fabletics believes their commitment to making their customers happy, satisfied and getting what they need makes them successful.

 

The products can be reviewed regarding Quality, Style, Value, Customer Service and Ease of Use. For the price, the quality is unbelievable, They are thick and have excellent compression. The style is quite impressive and varies from simple tanks to solid colored bottoms to cut-out item and sheer fabrics with bold patterns.

 

I would recommend Fabletics because they are a good deal for the style, value, and quality. However, the customer service can be a headache because you may have to deal with them a lot due to exchanges.

Leave a Reply

Your email address will not be published. Required fields are marked *