When Kate Hudson decided to open a company, she opened Fabletics. She opened it within the last three years, and she has done very well with it. That is because she is very good with what she does, and she knows her customer base. She decided to sell online the majority of the case, and uses a reverse showroom technique, that is paying off for her in tremendous ways.
Her store, Fabletics, offers women’s clothing that is designed for workouts, but can also be worn out to do errands, and many other things too. Her designs are very nice, and women love them. They can sign up for her newsletter on her website, and also for her club.
The club that she offers does not cost any money to the customer. They just join it, and the online marketing gathers information about what they might like. They receive these items in the mail, and if they like them, they purchase them. If not, they just send them back. It is simple and easy, and women are loving it because they don’t have to go to a store to enjoy the wonderful aspects of getting Kate Hudson’s designs.
She also has several physical stores that are open too. In the next year, at least three more will open. These stores have a very small showroom area, because only clothing that is known to sell in that area is stocked, and the majority of the sales are made online. Since it is free to join her club, most women that visit the physical stores, end up joining the club too. With the online marketing, she gets an idea of what women like to see in their clothing. This, not only, helps with her marketing, but also with knowing what types of clothing she should design next. Her way of dealing with retail is working, and many other companies are following suit. That is because doing business online makes a lot of sense for many people.
Kate Hudson is a success in such a short time, and the future looks to be very good for her. She will increase her profits, and continue to design clothing that women really like. She enjoys what she does, and it shows with how she was able to take a dream that she had, and make it work. Her success will continue well into the future, because women really like what she creates.